Brown Blue Ivory Flowers

There are currently over 2 billion people online. As a local business owner, why do you care? Every month there are over 70 billion online searches. Some of those searches are for your product or service in your local town. Гугл is becoming the new Yellow Pages.

People are going online to find answers. Some are simply looking for information, however, a vast majority are looking for solutions. These are solutions that you started your business to answer. How are you going to convey these answers to these potential prospects for your business? As a small business owner, you can reach these potential customers with your blog.

A blog is the place where you can grow the Know, Like and Trust factors that are necessary for someone to do business with you. You can start the relationship building by responding to comments that are мейд on your blog. Remember that a blog is marketing for you 24/7. When those few hundred people who are on the internet looking for your product in your town, you will be found.

How does a blog work?

A blog enhances your local reputation and brands you as the "go to" person in your field. It is an educational and tasteful way to market your product or service. Because a blog is updated more frequently than a website, it will be indexed frequently by the search engine which produces higher rankings.

Let's take a practical look at how blogging can work for a local lawn care service. I just did a search on lawn care in my town and came up with 520 results! If you were in this business in my area how could you stand out? One idea - start a local blog on lawn care.

Make sure that the name of your blog contains keywords on which people in your market would search. Don't feel you have to use your business name. In fact, you may want to include your name as part of the title of your blog. As you build your reputation, people will start talking about you both on and off line and this makes it easy for them to find your blog.

Two or three times each week write a short article on various aspects of lawn care. Include stories of funny or interesting things that have happened while serving your customers. In our area we have people moving from other parts of the country and try to plant their favorite tree or flower and don't understand why they won't grow. Give examples of similar trees or flowers that will grow in the area and how to take care of them. Each season of the year, give tips on what people can do to maintain their lawns and ensure less work in the spring. Are you giving away some of your expertise? Yes, however, some people will realize that it might be better to hire you as the expert than try and do it themselves.

Look for other related businesses with whom you can connect to write articles for the blog. How about a local nursery? A local produce farmer who could give tips on growing a vegetable garden? A local golf course that would be willing to share ideas for keeping weeds down in your lawn. This will show your audience that you are well connected and are not alone in what you do.

Are you involved in a specific community? Post information about that community on your blog. Remind people of upcoming events and let them know that you will be attending. This will give them a place to meet you personally.

Use online platforms such as social media to drive people to your blog. Use offline ads in your local paper or Chamber newsletter to send people to your blog. Mention that it is a resource. This will help you reverse the client chase. Instead of you trying to drag people to you (remember you are up against 520 other companies in the area), you will be attracting new customers because they see what you are giving and your level of expertise.

As you can see, blogging needs to be a part of your marketing plan. Business Training Team has мейд it easy to setup and maintain a blog on 30 minutes a day with their 30/30 blog plan. To learn more about this course, visit us at . For more tips on marketing your business, visit [suewhitebizhelp].