A recent study from the Freedonia Group seems to suggest that pouches are more than just a packaging trend. For a number of different reasons, these packages seem poised to have a lasting impact on the entire packaging industry.
According to the study, demand for pouches will increase to more than $9 billion, just in the United States, by the year 2018. A simple stroll through your favorite grocery store will show you that pouches are not just regulated to smaller brands or specialty products, as the containers are being used by mainstream and brand name packager for everything from food and beverages, pet foods, beauty and healthcare products and even detergents and other popular household items.
So why are popular products making the move to pouch trigger sprayer factory
? In part, the pouch seems to add more aesthetic appeal than some of the other containers being used. Where bottles and other items use a label to convey information and add appeal, the pouch allows the entire package to display logos, nutritional numbers and other information, basically doing away with the need for a label. And while pretty matters, the advantages do not stop there.
Pouches are a lightweight, easily portable package, using less material than bottles and alternative containers. The reduced weight allows more packaging to be shipped for a lower cost, impacting the bottom line for packagers before the packaging process even begins.
The increased popularity of the pouch will impact more than just the packager of a product though. For those in the packaging machinery industry, the move to pouches means designing and manufacturing new equipment to handle these containers. The plastic bottle, in many different shapes and sizes, has arguably been the standard in the packaging industry for the last couple decades. More packaging machinery than not has been built during this time for some variation of this container.