How to make your app stand out using App Store Optimisation
The app market is a highly competitive space, with over two million apps across the two main stores (App Store and Google Play Store). As such, ensuring that your app is ranking well on the major platforms is key to beating your competitors to those prospective customers’ thumbs.To get more news about Ios App Store Optimization, you can visit aso700.com official website.
So what can affect ASO?
One might be forgiven for thinking that ASO is just SEO for apps, following the same rules and processes. There are certainly similarities between the two. For example, keyword research and the optimisation of a listing can feel familiar to more basic onsite optimisation for SEO. However, there are quite a lot of differences, including CRO, the number of elements you can optimise, as well as the weighting that Apple and Google bestow on various items.
Don’t just point and shoot when it comes to keywords. Make sure you do your keyword research in order to determine keywords that are less competitive, whilst maintaining the same level of relevance to your target audience. Depending on your perceived authority, targeting keywords with a very high search volume may not be the best use of your time. Look to identify search terms that maintain high relevance and search volumes and choose the ones which offer the highest opportunity. The problem is that the high relevance search terms are often the high search volume terms. The days of finding low competition, high volume keyword are all but over. It’s a balancing act.
App stores now allow room for five pieces of graphic content, be that imagery or videos to be displayed on your app’s page. According to StoreMaven, improving the quality and content of the first two screenshots on your app’s page can increase your conversions by 25%. Why the first two? 60% of users won’t scroll past the first two screenshots on your app’s page.
Additionally, the first two to three screenshots are the only ones that will be shown at the initial load of the page before the user even taps on anything. Remember that user behaviour on app stores is similar to their behaviour on SERPs. They’ll make decisions in fractions of seconds, the information that users land on will in some instances be the only information that users will pay attention to. They will make purchasing decisions based on that information, so make sure it’s relevant and hits the key points you’re looking to tackle.
In your first two screenshots, avoid welcome pages, sign up forms, and ads. The chosen screenshots should be images of the strongest features of your app and should be conveying a single message about the app and what it can do for your users. For lack of a better phrase – your USP. These images should entice and excite the reader about your app and make them want to download it.
An introductory video of the usage of your app can be difficult to create, however creating an effective introductory video can increase install rates by 23%. Remember though that stats show, 80% of viewers won’t watch past the first 12 seconds of the video, so make sure that the video is clear, concise and streamlined. Avoid any fluff, superfluous welcome graphics or messaging. Try A/B testing with different approaches to your imagery and messaging to get an idea of what will and won’t work for your target audience.
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