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The 21st century has introduced many changes, from politics, to customs, to technologies. It has also revolutionized the way we buy, sell, and advertise. Internet marketing is a fresh addition to the list. Internet marketing is also known as online marketing or simply eMarketing. As the term implies, it is simply marketing using the Internet.

Ingredients of internet marketing

Internet marketing includes the control of both the artistic and the technical aspects of the Internet. Display advertising, interactive advertising, and marketing through e-mail and affiliates are all components of online marketing. So is viral marketing. But the most popular form is search engine marketing. EMarketing can also include information dissemination, customer service, market research, sales, and public relations.

Why internet marketing?

If you are a modern-day person who has access to Internet, you don't need to be an expert to see that Internet marketing is on the rise. That is definitely no wonder, given that the Internet is perhaps one of the most pervasive media in industrial societies. But there are other reasons that account for the rush on eMarketing. Online marketing entails very low expenses in information dissemination. Furthermore, it is a media accessible to the global audience. But the best lead of Internet marketing is its interactive quality. Through the Internet, buyers and providers can obtain response - and a response that is instantaneous, at that.

More advantages of online marketing

Information is much accessible through the Internet. For a business, TV and radio commercials are often too short and tricky. After all, who knows just how many potential consumers pay attention to commercials - much less take them seriously. In addition, these are too costly, even those with the shortest airtimes. Same is true with newspaper and magazine ads. Add to that billboards and tarpaulins. How many pay attention to the ads beside the entertainment column of the newspaper? No one seems to have time anymore to look at every single ad in the newspaper. But not so with the Internet. Unlike television commercials or magazine ads, eMarketing is readily accessible, anytime you want to see it, anywhere you are (any Internet-connected computer you're using, that is). Unlike ads in the newspaper, which need to be paid per piece, relative to size, Internet ads can be paid for once and remain in the Internet virtually forever.

eMarketing means better competition

Online marketing also evens out the competition between big and starting players. Because of its low costs, Internet marketing can cater to both Hewlett Packard and to your grandma's flower shop alike. In fact, in many developed countries, expenses for Internet advertising and marketing comprise only 5% while spending on television and radio commercials, print media, and others, account for much more. In addition to low expenses, eMarketing also entails less labor. No need for a producer, sound effects crew, scriptwriter, makeup artist, wardrobe specialists, and directors for a commercial shoot. With eMarketing, you can be as ordinary as a cab driver, and advertise your own business online. Finally, online marketing reaches a bigger audience. Whatever your business is, whatever country you're from, any person who can access your pages can view your products and services, and possibly order them.

Statistics say that more than one-third of consumers who have Internet access in their homes use the Internet to purchase products and services. More and more people are introduced to the Internet each day, thereby continuously increasing your consumer base. It is no doubt then that eMarketing is rolling on fast wheels. With Internet marketing, your client is the world.

Johnny Barker is an expert in allocating the right mix of Yellow Pages advertising, Гугл Adwords and Search engine optimisation for his SME clients in Melbourne Australia. He is a SEO consultant at MyConsulting Internet Marketing. MyConsulting offers services in , , , & Web Development.