Making scented candles is simple. Wax+ Scent+ Candle. But how do you make those candles stand out from the sea of other scented candles out there. One way is to corner the "green" market. With a little bit of research you can be making scented candles that appeal to those who are more eco-conscious.
A few of the elements of your candles that will appeal to the "green" community include things like renewable wax sources and natural fragrances. Another thing you can do to help your "green" marketing efforts is to package your candles in biodegradable or recyclable materials such as glass or recycled paper or card board. Play up these points and you'll be well on your way. So now let's talk about actually making scented candles for this demographic.
One of the attributes that make environmentally sustainable candles so marketable is the wax. Waxes such as soy and beeswax are environmentally friendly. Soy wax is мейд from soy beans, and soy beans are one of the most widely farmed products in the country today, providing everything from food to oil to biofuel. Soy wax burns at a low temperature making it a better choice to have in a home with families, as it's less likely to cause burns. Making scented candles with soy wax also has another unique benefit. When warm the wax, which is somewhat oily, is used as a great massage oil since it's beneficial for the skin. Beeswax is a much more dense wax, but it has advantages as well. Making aromatic candles from all natural beeswax is very simple as the wax already has a natural sweet scent and color that is characteristic of the wax. If you get the wax directly from the bee keepers, the wax will often still contain flower pollen, adding to the sweet smell.
The other attribute of "green" candles that makes them so marketable is that they are usually scented with pure essential oils. These oils provide a variety of healthy benefits through aromatherapy. Making scented candles with pure essential oils allows for the oils to be suspended in the wax, which makes it last longer than using it in any other way.
The final thing to consider when you are making aromatic candles that really appeals to this particular demographic is the packaging. The packaging should be recyclable or мейд of post-consumer recycled material such as card board boxes and raffia ribbons. Be sure when labeling your products for sale that you play up the eco-angle and you'll be sold out of those eco-friendly scented candles in no time.
Pat McTigue is a candle making enthusiast. For great information on making great scented candles [candlemakingsuccessplan/scented-candle-making/], visit [candlemakingsuccessplan/].
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