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Those opening a dollar store are instantly faced with the reality that dollar store sales levels must continually grow. There is simply no room to allow sales to stagnate. Fortunately there are many different actions that can be taken to make sales growth occur. Certainly radio and television advertising are an option. So is advertising in the local newspaper. But all of these cost money. Why not exhaust the low-cost or even no-cost options first? In this article I present one of the no-cost options. In this article I present build sales by pairing the merchandise items you sell.

· What is pairing?

Pairing is a very simple process of putting two or more items together in a sale. It involves putting different, yet complementary products together. If you sell at the dollar price point the items are displayed side by side for individual sale or you can batch them together noting they sell together for over one dollar. If you are a dollar plus store the same options apply.

· How does pairing work?

The easiest way to explain is with a few examples of pairing dollar store merchandise.

Example #1) It's Valentine's Day. You create a small bouquet of holiday balloons that would sell individually for $1 each. Yet the bouquet of 6 balloons is sold as a bouquet for $6. All of a sudden the shopper who might have purchased two or three balloons for $2 or $3 turns into a dollar store sale of $6 in your store. In this example the pairing is of like merchandise. When opening a dollar store be sure your customers are open to these bundling options.

Example #2) Spring is here. You have decided to add some springtime planting and garden merchandise to your offerings. But how can you build sales of garden tools, gloves and garden decorations. Then you locate a huge display of vegetable and flower seeds. You know the display is too big for your store. Possibly you could use the display as a breakeven promotion to gain traffic. Surround the seed display with all the related items and watch your complementary product sales blossom.

Example #3) Silk flowers sell well during many of the holidays. As the next appropriate holiday arrives add a good assortment of vases right next to the flowers. Better yet, move everything to the lobby of your store and watch the sales of both vases and silk flowers climb.

· Pairing starts with the purchasing process.

Always be on the lookout for opportunities to put pairing to work in your store. Look for opportunities while purchasing merchandise for upcoming seasons and holidays. Look for opportunities whenever suppliers put core products on special. Pairing like and complementary items can be a great way to add sales to your business. Give it a try when opening a dollar store.

To your success when opening a dollar store!

Learn how you can Start your own . Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.